ICUE

About Us

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features

Scan. Compare. Choose Smart

Simple, Clear Explanations

No more confusing labels. iCue makes understanding nutrition increadibly easy.

Smarter Alternatives

Find healthier alternatives faster. Choose helathier products daily!

Personalized Nutrition Insights

Scan products to get a personalized match score tailored to your medical needs and dietary goals.

01.

Scan product barcode

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02.

View personalized analysis

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03.

Make informed choices

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Need

how it works

Eat Smarter with 3 simple steps

0K+

Product scans with Icue

Poeple eating healthier with Icue

pricing

Know Our Plans

Free Plan

Free

monthly

Scan & Search Products
Icue Rating
Pros & Cons
Advance Filters

Premium Plan

₹149

monthly

Scan & Search Products
Icue Rating
Pros & Cons
Advance Filters
Personalized Match Score
Health-Based Product Score
Personalized Recommendations

Reviews

Experience the Icue difference!

We are very happy for our client's review. You will see from their reviews why they always choose us.

FAQ's

Get answers to common questions about application

Is Icue an independent application?

Yes, the Icue application is entirely independent. This means that our product evaluations and recommendations are entirely objective: no brand or manufacturer can influence them in any way. What’s more, the application doesn’t do any advertising.

The Icue project is funded through the premium version of the application.

How are product recommendations selected?

At Icue, our recommendations are 100% neutral, no brand pays us, and no one can buy their way onto our list. Your health comes first, always.
When we suggest healthier alternatives, here’s what we prioritize (in this order):

Product Category: We recommend alternatives that are close to the category you’re scanning
Top-Rated products: We only recommend products that score higher than the product you’ve scanned or searched – so you know you’re getting the better choice.

How was the Database created?

The Icue project is funded through the premium version of the application.

Why do some scanned products not have a score?

The scoring methodology is not applicable for products with only single ingredients or for alcohols. Once we have a research backed scoring method for these, we will update it.

Can I add missing products?

Yes, please! If you scan a product that’s missing, the app will guide you to add photos and details. Your contributions help everyone make better choices.

How can I report incorrect information about a product?

If something doesn’t look right, just tap “Report” on the product page. You can quickly flag errors, and our team will review and update the info as fast as we can.

How is the Icue Score calculated?

The ICue Score scores packaged foods in India from 0 to 5; higher scores indicate better dietary suitability. We integrate Nutri-Score, FSSAI, NOVA, and WHO (PAHO Model) standards for nutrition and ingredient analysis.

Proprietary Scoring:

Nutrition Analysis
- Points for beneficial nutrients (protein, fibre, fruits/veggies).
- Deductions for harmful nutrients (energy, fat, sugar, sodium).
- Penalties for high added sugar/trans-fat.
Ingredient Analysis (NOVA)
- Points for natural ingredients.
- Deductions for highly processed ingredients.

Final Score: Combines both into a 0-5 rating.

Disclaimer: ICue is unbiased by brands; ratings are based on data available on packaging. Please do not take this as medical advise and consult a doctor before taking any concrete decisions.

Details: Click for full Guide

What is the Match score?

Match score is a personalized score that tells how much a scanned or searched product matches your personal needs. The score takes into account all your inputs regarding nutritional requirement, allergens, health conditions etc to arrive at a percentage that best represents how much a product matches your profile. A match score of 75% is considered a good match while a match score of less than 25% is a bad score. Anything in between moderately matches your profile. Also, it is worthy to note that a match score of 0% has an ingredient that is something that you have answered “Must not have” or under allergens or wrong dietary preference (Ex: Non vegetarian ingredient for someone who has told Vegan) in your user profile.

How do I scan a product?

Just open the Icue app, tap the scan button, and point your camera at the barcode. The product barcode is usually located at the back of the product.

Can I also search for products?

Absolutely! You can search by product name, category, health preferences or directly in the app’s search bar if you don’t have the product with you.

How do I activate personalised insights?

Aditya Shashidhar

What are the additional features in the premium plan?

Aditya Shashidhar